COOKIE POLICY

Effective from 6 October 2026

This Cookie Policy explains how Family Friendly Prague uses cookies and similar technologies when you visit our website or online store.

It should be read together with our Privacy Policy, which explains how we process and protect your personal data.

I. Who We Are

The operator of the Website and Online Store and the controller of personal data processed through cookies, where applicable, is:

Ing. Růžena Jeleneková
Business ID No.: 66922933
Registered office: Sedmikrásková 833/1, 103 00 Prague – Kolovraty, Czech Republic

E-mail: info@familyfriendlyprague.com
Phone: +420 724 214 774
Website: www.familyfriendlyprague.com
Online store: eshop.familyfriendlyprague.com

hereinafter referred to as “we”, “us” or the “Controller”.

II. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

They enable websites to remember certain information about your visit. For example, cookies may be used to:

keep products in your shopping cart;
keep you logged in to your customer account;
remember your cookie preferences;
ensure that the Website and Online Store work securely and correctly;
understand how visitors use the Website;
measure the effectiveness of advertising, where you have given consent.

Some cookies are deleted when you close your browser. These are known as session cookies.

Others remain on your device for a specified period or until you delete them. These are known as persistent cookies.

Cookies may also be:

first-party cookies, set directly by our Website or Online Store; or
third-party cookies, set by external services used on our Website or Online Store.

III. What Types of Cookies We Use

We divide cookies into the following categories.

1. Necessary Cookies

Necessary cookies are essential for the operation, security and basic functionality of the Website and Online Store.

They may be used, for example, to:

operate the shopping cart;
process your order;
maintain your user session;
enable customer account login;
remember essential settings;
protect forms and the Website against misuse;
remember your cookie choices;
ensure the technical security of the Online Store.

These cookies cannot be disabled through our cookie consent settings because the Website or Online Store would not function properly without them.

Where permitted by applicable law, necessary cookies are used without your consent because they are required to provide the service you have requested.

2. Analytics Cookies

Analytics cookies help us understand how visitors use our Website and Online Store.

They may allow us to collect information such as:

which pages are visited;
how visitors move around the Website;
how long visitors spend on particular pages;
which pages or features are used most often;
whether technical errors occur;
general information about traffic and Website performance.

We use analytics information to understand how our Website is used and to improve its content, functionality and usability.

Analytics cookies are used only after you have given your consent where consent is required by applicable law.

You can refuse analytics cookies without affecting your ability to browse the Website or make a purchase.

3. Marketing and Profiling Cookies

Marketing and profiling cookies may be used to measure advertising campaigns, understand the effectiveness of our marketing and, where relevant, display advertising based on your interests.

Depending on the marketing services currently enabled on our Website, these technologies may help us:

measure conversions;
understand whether an advertisement resulted in a visit or purchase;
create aggregated audiences;
limit repeated advertising;
personalise advertising on third-party platforms.

These cookies may be provided by third-party advertising or social media services.

Marketing and profiling cookies are activated only after you have given your consent where consent is required by applicable law.

Refusing marketing cookies does not affect your ability to use the Online Store or make a purchase.

IV. Legal Basis for the Use of Cookies

For cookies and similar technologies that are strictly necessary for the operation of the Website, Online Store or a service expressly requested by you, your consent is not required where applicable law permits their use without consent.

For analytics, marketing, profiling and other non-essential cookies, we request your prior consent.

Where the use of cookies also involves processing personal data, the legal basis for such processing is generally your consent under Article 6(1)(a) GDPR.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

V. Your Cookie Choices

When you first visit our Website or Online Store, you are given the opportunity to choose how non-essential cookies may be used.

You may:

accept all cookies;
reject non-essential cookies;
choose which categories of non-essential cookies you wish to allow.

Necessary cookies remain active because they are required for the operation of the Website and Online Store.

Not giving consent is not considered consent. Analytics and marketing cookies requiring consent will not be activated merely because you continue browsing the Website.

VI. Changing or Withdrawing Your Consent

You may change or withdraw your cookie consent at any time.

Use the Cookie Settings link available on our Website or in the footer of the Online Store to review or change your preferences.

Withdrawing consent is as easy as giving it.

Changing your preferences does not affect any processing lawfully carried out before your consent was withdrawn.

You may also delete cookies directly through your web browser. Please note that deleting cookies may cause the Website to ask for your cookie preferences again.

VII. Current List of Cookies

The specific cookies used may change over time as we update the Website, Online Store or third-party services.

For this reason, the current information about individual cookies is provided directly through our Cookie Settings.

For each cookie or technology, the available information may include:

cookie or technology name;
provider;
category;
purpose;
duration or expiry period.

The Cookie Settings available on the Website form part of this Cookie Policy and provide the current information about the cookies and related technologies in use.

We regularly review our cookie settings to ensure that they correspond to the technologies actually used on the Website and Online Store.

VIII. Third-Party Services

Our Website or Online Store may use third-party services for functions such as:

website analytics;
payment processing;
marketing measurement;
social media;
technical operation and security;
embedded content.

Where these services use non-essential cookies or similar technologies, they are activated only after the required consent has been obtained.

Third-party providers may process information according to their own privacy policies.

The providers that are currently active and use cookies or similar technologies can be found in our Cookie Settings.

IX. International Data Transfers

Some providers of analytics, marketing or technical services may process data outside the European Economic Area.

Where personal data is transferred outside the European Economic Area, such transfers are carried out in accordance with the GDPR using an appropriate legal mechanism, such as:

an adequacy decision issued by the European Commission;
the European Commission’s Standard Contractual Clauses;
another safeguard recognised under applicable data protection law.

Further information about the processing of personal data and international transfers is available in our Privacy Policy and, where relevant, in the privacy information of the respective service provider.

X. Browser Settings

Most web browsers allow you to view, delete or block cookies.

You can usually change these options in your browser’s privacy or security settings.

Please note that blocking all cookies through your browser, including necessary cookies, may affect the functionality of the Website and Online Store. For example, your shopping cart, customer account or other essential functions may not work correctly.

Browser settings are separate from the cookie preferences available directly on our Website.

XI. Personal Data and Your Rights

Where information collected through cookies constitutes personal data, you have rights under the GDPR, including, subject to the applicable legal conditions:

the right of access;
the right to rectification;
the right to erasure;
the right to restriction of processing;
the right to data portability;
the right to object;
the right to withdraw consent at any time.

Detailed information about these rights and how to exercise them is available in our Privacy Policy.

If you have any questions about our use of cookies or personal data, please contact us at:

info@familyfriendlyprague.com

XII. Changes to this Cookie Policy

We may update this Cookie Policy if we change the cookies, technologies or services used on our Website, or if legal requirements change.

The current version will always be available on our Website or Online Store together with its effective date.

Effective date: 6 October 2026